2025 was an amazing year of growth. So many, and I mean SO MANY great players came into the space. Pay Per Call has come a very long way since it was me in the basement, circa 2010, hoping to meet other call marketers in the space when I was in Vegas. It’s so different now, it reigns supreme when it comes to lead gen…IMO.

I want to say, I’m very proud of what everyone has done and what they keep building. Dont Fucking Stop.

PS, here’s last year’s list if you are interested. 2024 Top Pay Per Caller’s

As always, I try to keep the markers in focus for this and not the networks. The true players behind the scenes. Ive been able to chop it up with these guys/gals and see what they’ve been building or see the results they produce. This isn’t just a list of friends; these are vetted, true marketers generating calls and huge results.  

First, I had to double check if I spelled his name right 2 or 3 times. Chris and his team run one of the larger media buying shops in the space with a strong focus on insurance. I’ve had the pleasure of getting to work with him more closely this past year, and he and his team aren’t a one-trick pony. They are running large-scale media buys on multiple offers across multiple platforms.

Jack Lewis, the personal injury man of mystery. You’ve definitely seen him in your feed for a personal injury ad. The PI space is absolutely cutthroat, and when you come across someone who has had incredible scale and maintained profitability and compensable case output, it’s extremely rare. When he’s not randomly showing up in Cape Cod, he’s putting together some of the largest personal injury media buys in the market, right now.

In the words of Russ Hanneman from HBO’s Silicon Valley…this guy fucks. When I have a convo with Coy or watch some of his content/speaking gigs, I always walk away with, always, with something tangible I can implement within my business. Its not just the power of his marketing but the way he runs his business. This rang true on his podcast episode with the great John Casto. You can really tell he’s not just focused on his campaigns, but how to operate a true business that scales.

Samar is straight up a classic media buying ninja. He’s been making very big waves when it comes to leveraging AI to help him scale his media buying business. Not too many people can claim that they’ve truly adopted AI into their business autonomously; Samar can, and he has. As we begin to see a 1-2 person business scale to 9 figures with AI, it’ll be how Samar blueprints his business.

I don’t know Manny as well as the others on the list, but it’s clear what he’s done and is doing in the space. I finally got to meet him in person at Lead Gen World in San Diego, and I hope that’s not the last time! He’s literally captured what most media buyers and pay per call marketers strive for: to go from owning the funnel to owning the customer. He’s been able to profitably scale his media buying business to a point where he can own the end customer in his insurance agency. This is the model I’ve preached for so long, and this guy does it.

Ariel is a newer one to the media buying scene. He’s not new to the space, but he’s new when it comes to being an independent media buyer. He’s not the biggest media buyer in the space now, but he’s building an incredible back end of automation and AI to allow him to run his business like an 8-10 person agency, but really on his own. The ability to push himself and build in public has been incredible.

I believe this is going to be a transformative year in pay per call. It has achieved a large amount of adoption…Mass adoption? Not sure yet, but it has the most momentum behind it amongst all niches within performance media. We’re seeing whales enter the space easily and prioritize their dollars here more, rather than a lead campaign or click.

2016 marks my 16th year in pay per call, and it’s been so fucking awesome to see this growth, and I’m only bullish for more!

~Anthony Paluzzi

www.palomobile.com